Athlete advertising · Aug 9, 2026Dallas Vakalahi
adidas
Back-to-school campaign content tagged #ad and #createdwithadidas.
View the athlete’s post Brand partnerships
Athlete partnerships.
Stories with purpose.
Connect with MADE athletes through brand campaigns, original films and community experiences. Each project starts with the right athlete, idea and brand fit.
80 athletes on the MADE rosterFootball · Basketball · Cheer
ATHLETE VOICES/ORIGINAL STORIES/REAL CONNECTION
Audience, with context
1.09 million views.
Stories gaining momentum.
MADE’s Instagram is building an audience beyond its follower base. Our own channel gives brands another place for athlete stories to travel.
MADE’s Instagram
Team-supplied Instagram Insights1,095,941Views · selected 90-day period
244,990Viewers · selected 90-day period
76%Views from non-followers · September recap
437,969 views / selected 30 days14,553 interactions / selected 30 days+2,103 net followers / selected 90 days
Documented network follows375K+
Gross platform followings across tracked athlete accounts and MADE. Includes audience overlap.
Sampled athlete content9.28M
Cumulative public Reel plays across 404 distinct sampled Reels from 67 athletes.
A growing MADE audience
From 1.6K to 4K.
Reported Instagram followers grew approximately 2.5× from June to September. September’s recap shows 76% of views came from non-followers—evidence that the stories are reaching beyond the existing community.
Monthly Instagram recap views
June403K
July395K
August301K
September339K
About these numbers
Instagram Insights figures are supplied by MADE. The screenshots show selected 30-day and 90-day periods and a September recap; exact date ranges and recap year are not displayed. The June and September follower totals are rounded in the supplied recaps; the approximately 2.5× growth comparison is derived from 1.6K and 4K. Monthly views fluctuate and do not establish a forecast. No separate impressions total was supplied, so reported Views are used here. “Views,” “Viewers,” “Interactions” and “Net followers” retain the platform’s labels. The periods overlap and are not added together.
Public profiles were checked October 30, 2026. The network figure is a gross sum of documented follows, not unique people: approximately 309K Instagram, 62.9K TikTok and 4.1K X. The Reel sample uses up to ten visible, unpinned public Reels per athlete, includes collaborations and has no common reporting window. Duplicate post IDs are counted once. These figures remain separate; they are not unique network reach, campaign impressions or guaranteed delivery.
Athlete brand work
Real people.
Real brand stories.
Selected public brand activity from athletes on today’s MADE roster.
Athlete advertising · Aug 9, 2026Dallas Vakalahi
Ambassador content · Oct 17, 2026Zeon Chriss
Raising Cane’s
A game-day routine shared through #CaniacAmbassador content.
View the athlete’s post
Campaign content · Oct 17, 2026Antonia “Toni” Bates
Under Armour
Under Armour activewear and footwear in a studio campaign shared by Toni.
View the athlete’s postAbout these athlete credits
These examples credit the athletes’ public work. They do not attribute deal origination or campaign management to MADE, or imply current agency-client relationships. Public posts are linked on each example. KANE is an affiliate storefront, not a stated paid sponsorship.
In the community
View the sponsorship referenceMADE × FAST 7v7
Program sponsorship and brand presence, extending the MADE name into the football community.
Published by MADE
Start with
the human story.
Documentary pilots, campus visits and athlete portraits. Stories built through relationships and real access.
Documentary pilot / American SamoaSamoa Matais.
Samoa Matais.
Beyond the field.
An eighth-grade all-star team, their families and the community behind the game. A window into the people and purpose that drive them.
Watch the pilot
Campus visit / Brady QuinnA game day
A game day
at UCLA.
A recruiting visit through Brady’s eyes. Travel, campus access and the moments around the game bring the experience to life.
Watch Brady’s visit
Official visit / Oklahoma
Krew Jones
Inside the visit. Beyond the uniform.
Watch the story
Athlete portrait / Football
Brandon Sherrard
The person behind the commitment.
Watch the story
The journey / Basketball
David Massengo
A personal story, told through the game.
Watch the storyProduction & Credits
The team
behind the story.
Kevin Nordeen’s storytelling vision connects athlete relationships with original stories and brand partnerships.
Meet the MADE teamBen Tuimaseve leads MADE’s media team. Justin Mauigoa films and edits, with trusted freelance specialists joining each project as needed. Together, they create documentary-style stories, mini films and social content around athletes’ real lives.
The MADE roster
Athletes.
People first.
80 roster athletes across football, basketball and cheer. Here are a few of the people behind the performance.
Loading athletes…
Explore the full roster to search, filter by sport, view athlete stories and build your shortlist. Public audience snapshot: October 30, 2026.
Ways to build together
Find the right
role for your brand.
Partnerships
that grow.
Ambassador relationships, product stories and social campaigns built around an athlete’s interests and audience.
Mini films.
Original series.
Selected original films, documentary-style series and campaign content developed around an agreed brief.
Show up
in real life.
Community appearances, clinics and brand experiences with a meaningful role for the athlete and the people around them.
Athlete participation, production, budget, deliverables, timelines and usage are agreed for each project.
How we work
Good work starts
with a good fit.
A clear brief. The right athlete. One connected body of work.
- 01
Find the connection
Align your audience and objective with the athlete’s voice, interests and real life.
- 02
Build the story
Develop the idea, plan production and agree deliverables, timelines, approvals and usage.
- 03
Publish and learn
Activate agreed athlete and MADE channels. Report the platform metrics the campaign is designed to measure.
Let’s start with the idea
Bring the brief.
We’ll find the story.
A product launch. A community story. A longer-term partnership. Tell us what you’re building.